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For An Interview |
Stevenson at
Madison Square Garden |
1952: The Election of a Military Hero
The 1952 election was one that the Republicans
felt strongly about winning, and with Eisenhower
as their candidate it would be possible. President Truman had announced
that he would not run and hoped that the Democrats would allow Adlai
E. Stevenson to be their nominee. The Republicans went after the
Democratic Party and their candidate Adlai Stevenson. In the 1952
election, Eisenhower said he would get the U.S. out of Korea, and would clean up
the government especially on the tails of the bribery issues uncovered among the
Truman appointees. The New York Times and many other newspapers endorsed
Eisenhower.
The campaign was a strange one. Both
candidates used radio and television very effectively and campaigned hard.
Eisenhower was a hero, so Stevenson was reluctant to attack him directly, and
Stevenson had not been part of the Truman administration so the Republicans
could not blast him for mistakes made by the administration. The
Republicans sent out “hatchet men” such as Dewey, McCarthy, and Nixon to
campaign against the Democrats with their antiwar, anti-bribery, and
anti-Communist message. Eisenhower was sent out to meet the people who
found him friendly and accessible, he traveled over 33,000 miles during this
campaign. The Republicans played up the fact that both their presidential
and vice-presidential candidates were strong family men with the
quintessentially supportive wives. During the campaign, both families were
highly active and visible creating a strong and solid foundation for the
Republicans, where the Democrats had a candidate who was divorced and the issue
surrounding family was a major theme of the era.
The Eisenhower campaign took advantage of what women
power could do for their campaign by staging political get-togethers, phone
calling parties, and television
sessions. The Republicans used pictures of the typical American family to
present issues that appealed to women. The election of 1952 was the first
time that the campaign truly used the women behind the candidates with buttons
of the two spouses and appearances by both for election support with each
relatively unknown at the start but national celebrities by election time.
The American public was still looking for stability after WWII and these two
families was just that. The Eisenhower campaign still held to the
traditional ideas of home and family.
The three major themes put forth were the Korean
War, corruption, and a balanced budget. Ike promised to end the war
because he knew first hand about war. Ike promised to balance the budget.
He implied that if housewives could balance the household budget, then so could
the government. Ike felt Washington could be cleaned out again as a woman
cleans house. Women in America had lost faith in the Democratic Party to
help them financially. The Republicans hired Rosser Reeves to aid with the
presentation of Eisenhower for the campaign, which saw the potential of spot
television, and used the commercial format to enhance their candidate. The
campaign for Ike used telecast of events that looked spontaneous to dramatize
his grass-roots appeal. The Eisenhower campaign learned from its mistakes.
The only time that their candidate looked bad was his announcement to seek the
presidency when a misplaced microphone and shots of empty seats made Ike look
inadequate. Adlai Stevenson hurt himself because, as a political essayist,
he found it hard to stay within the time restriction of television.
The American Heritage Foundation had a major push in
this election with its “Vote As You Please, But VOTE!” Their campaign ran on
radio both day and night, as well as on dog food containers, cornflake boxes,
and toothpaste. The other big success for the Eisenhower campaign was the
election eve hour long telecasts spectacular entitled "Report to
Eisenhower" which integrated fast paced film clips with live television
feeds, switching from city to city and coast-to-coast. The actual campaign
issues were of less importance than that of candidacy of Dwight D. Eisenhower.
In the actual 1952 election, Americans were eager to vote. Many lined up
outside their polling place before dawn with more women voting for Ike than men,
but he won by a landslide. When the electoral college votes were cast, Ike
had 442 to 89 for Stevenson, which was very interesting in light of the economic
times at hand which were unprecedented in prosperity, but the voters repudiated
the party in power seemingly voting for a long term good of the country.