DOMINO’S Pizza is shelling-out more than £1million to sponsor Ant & Dec’s new primetime ITV game show, Red or Black?
The brainchild of Simon Cowell, it has been billed as the most expensive show of its kind on British TV and will hit the screens this autumn.
Domino’s is already a big spender when it comes to sponsorship, having paid to link its name to The Simpsons and Britain’s Got Talent.