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In page Jim Henson:

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Henson spent much of the next two decades working in commercials, talk shows, and children's projects before realizing his dream of the Muppets as "entertainment for everybody".[1] The popularity of his work on Sam and Friends in the late 1950s led to a series of guest appearances on network talk and variety shows. He appeared as a guest on many shows, including The Steve Allen Show, The Jack Paar Program, and The Ed Sullivan Show. (Sullivan introduced him as "Jim Newsom and his Puppets" on September 11, 1966.) These television broadcasts greatly increased his exposure, leading to hundreds of commercial appearances by Henson characters throughout the 1960s.[citation needed]