After only six months, the Slate Group is folding Double X, a Web site named after the pair of X chromosomes in women, and transforming it into one of the sections of the online magazine Slate.
Slate, a unit of The Washington Post Company, characterized the move as a business decision that would reduce costs while preserving editorial content. Double X was an expansion of Slate’s XX Factor blog. It was started in May as an online magazine about women, covering politics, culture, parenting, work-life balance and other subjects.
“The site will now become its own section, with our XX Factor blog, articles, and special projects already in the works,” the co-founding editors Hanna Rosin and Emily Bazelon explained to readers on Monday afternoon. “Our aim is to create a more intimate version of the community we have built, with many of the same voices and passions.”
The change was first reported by Gawker Monday afternoon.
In May, Slate executives said they hoped that “the steadily rising appetite for woman-centric
content, which more than half of American Web surfers checked out in December, according to comScore, will sustain the site despite the economic turmoil facing the media industry.”
Ms. Rosin and Ms. Bazelon said they expected Double X to remain live in its current form until the end of the year.
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