Support for Indie Authors discussion

Hi, everyone!

Lately, I have become curious about Youtube channels and marketing on social media.

For authors who already have Youtube channels, how do you use Youtube to help market your books? What is some advice you would give a first-time Youtuber? Have Youtube channels been effective in marketing your books and receiving reviews? Do you use Youtube for things other than book marketing, and has that been helpful?

What do you all think?

I've used it to post interviews, etc., but haven't used it extensively. No big ROI so far.

I haven't put mine up yet, but many high subscriber youtubers use it to promote via a parallel skill such as heavy content on editing, story construction, the self-publishing industry itself etc. to establish credibility and quality for their books.

I have several trailers but nothing else