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Scenarios: The Art of Strategic Conversation
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
384 pages, Hardcover
First published October 24, 1996
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Displaying 1 - 3 of 3 reviews
September 28, 2019
This book I would highly recommend to any businesses or organizations wanting to use strategics scenario planning. This book is very useful as a knowledge basis and guide.
I was looking into an application for networks or cities.
I was looking into an application for networks or cities.
May 27, 2008
It has specific examples for strategic scenario planning, and makes good coverage to your knowlage for buisness simulations.
October 14, 2012
He kept on going on about the "business idea" at the start of the book and I didn't get why. I kept going and later on in the book everything fell into place. Awesome book.
Displaying 1 - 3 of 3 reviews