roas
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This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
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Sep 3, 2025 - Python
Tkinter GUI to calculate key SEO & social metrics—CTR, clicks, impressions, CVR, avg. conversion value, ROAS, reach, and engagement—with tabbed UI and copy-to-clipboar
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Sep 7, 2025 - Python
Free, open-source causal inference toolkit for e-commerce marketing attribution. Difference-in-Differences, Propensity Matching, Synthetic Control, Granger Causality, IV, and Bayesian Media Mix.
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Mar 27, 2026 - Python
An analytics project that combines Google Ads + Meta Ads data and translates it into finance metrics.
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Feb 14, 2026 - Python
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