Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
AI marketing analytics & autonomous optimization OpenClaw skills for Shopify, WooCommerce, and DTC e-commerce brands. Track true ROAS & Profit.
This repository provides open-source best practices for for conducting geographic randomized controlled trials (Geo RCTs) for measuring incremental sales effect of advertising cammpaigns. It includes details on one design type in particular, a multi-armed stepped experimental design that has particular advantages in terms of statistical strength.
Multiple CCNA Labs
Multi-platform social media ad campaign analytics — CTR, ROAS, ROI analysis across Facebook, Instagram, Google, LinkedIn. Power BI dashboard + ML audience segmentation.
Configuration of inter-VLAN routing, point-to-point Layer 3 connections, and testing connectivity between VLANs and the internet using Cisco Packet Tracer.
This project implements a multi-floor hotel network with VLANs, OSPF routing, DHCP, and secure SSH access. It features inter-VLAN routing, wireless connectivity, and port security using Cisco Packet Tracer.
A complete end-to-end data analytics project analyzing marketing campaign performance across multiple channels (Search, Social, Email, Display). The goal is to measure campaign effectiveness, optimize spend, and improve ROI.
Advanced AI-powered Search Engine Marketing campaign planning tool with real-time Google Ads integration, Performance Max optimization, and intelligent budget allocation for maximum ROAS.
📊 Analyze marketing campaign performance using Power BI and SQL. Track key metrics to optimize ROI and improve customer acquisition strategies.
Lightweight iOS SDK for Apple Search Ads attribution and StoreKit 2 purchase tracking
Google GeoX R package hand on training for calculating ROAS
The complete guide to Facebook ad comment automation — strategies, tools comparison, ROI analysis, and best practices for 2026.
Tkinter GUI to calculate key SEO & social metrics—CTR, clicks, impressions, CVR, avg. conversion value, ROAS, reach, and engagement—with tabbed UI and copy-to-clipboar
Free, open-source causal inference toolkit for e-commerce marketing attribution. Difference-in-Differences, Propensity Matching, Synthetic Control, Granger Causality, IV, and Bayesian Media Mix.
An analytics project that combines Google Ads + Meta Ads data and translates it into finance metrics.
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