MONETIZING CONTENT
Techie’s cry for ‘purpose on weekends’ sparks conversation on identity burnout in corporate life. Netizens say, ‘you’re not alone'
A Reddit post by an Indian developer questioning the “purposelessness” of weekends has sparked a viral conversation on identity, burnout, and the creeping dominance of AI. What began as a simple query about side projects turned into a deep dive into the corporate soul. Are we working... or just forgetting who we are beyond the code?
AI adoption can boost revenue by 10%, cut costs by 15% for media industry: EY
An EY report highlights that AI adoption can significantly aid media and entertainment companies. AI is projected to increase revenues by 10% and reduce costs by 15%. India, with its talent pool and AI ecosystem, is positioned to lead this transformation, leveraging AI for content creation, optimisation, and audience engagement.
India's creator economy set to influence $1 trillion in spending by 2030: BCG
India's rapidly growing creator landscape is poised to drive over USD 1 trillion annually by 2030, which currently influence an estimated USD 350 billion in consumer expenditure each year, according to a new report by the Boston Consulting Group (BCG), titled " Mapping India's Creator Economy".
These 11 banking stocks can give more than 27% returns in 1 year market, according to analysts
Every sector has a key element and it is important to look at it if you are investing in that sector. In the case of banking, it is NPAs, or non-performing assets. Why the abbreviation before the full form? We react to news before understanding it. News is the abbreviation whose meaning becomes clear only on closer examination. So, while looking at the Q4 numbers of banks, it is important to look at NPAs. But there is another number which is equally important: Credit growth. It is likely to remain muted. And that in itself is not a bad sign. Asset quality is good and stays that way if NPA numbers are stable and the books are reliable.
Creators step it up for a real connect
The idea is to transform passive followers into active participants and, in the process, unlock new revenue streams. “India’s Got Latent controversy showed creators that they needed to find alternate revenue streams as well so that they are not solely dependent on brands,” Aman Garg, cofounder of influencer branding firm A4our told ET.
It's over for Taylor Swift. 30-year-old techie becomes youngest self-made billionaire woman: What's her connection to OYO founder Ritesh Agarwal?
Lucy Guo, a 30-year-old entrepreneur, has surpassed Taylor Swift as the youngest self-made billionaire woman, fueled by a significant valuation increase at her former startup, Scale AI. The AI firm, specializing in data annotation, is valued at $25 billion. Guo's journey includes a Thiel Fellowship and ventures like Backend Capital and Passes, a digital content platform.
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IPL 2025 ad revenue projected to hit $600 million due to rights consolidation: MPA
IPL 2025 advertising revenue is projected to reach $600 million, a 50% increase from 2024, driven by the JioStar merger under Reliance Industries. This consolidation streamlines audience targeting, impacting a combined TV-digital viewership of 500 million. JioStar added 3.5 million pay-TV subscribers in 2025 and commands the Indian SVOD market with 250 million paying subscribers.
PSU banks: Could they be the surprise outperformers in a volatile market? 7 PSU banks with upside potential of up to 43%
One should be able to read meaning even in the little things that happen on the markets. Now, several companies have issued guidances ahead of the Q4 results rollout that is expected from next week. Nothing exceptional about that. Many companies have been doing so for some time now. What is different this time is that among those issuing guidances are some PSU banks. Why is that significant? Does it tell us something about what is happening in the PSU bank space? The answers to these questions will tell us whether these stocks are worth looking at.
Digital to contribute about half of India's media-entertainment sector revenue by 2027: FICCI-EY report
With burgeoning internet penetration and affordability, new media space in India is expanding rapidly. By 2027, digital media and online gaming will contribute 46% of the media sector's revenue, surpassing traditional segments, highlighting a significant shift in audience preferences towards online platforms.
This 25-year-old was laid off twice but now earns Rs 8.6 lakh per month just by posting on LinkedIn. Check how
Valerie Chapman, laid off twice, turned to LinkedIn as a content creator and now earns Rs 8.6 lakh monthly. With over 16,000 followers, her videos and posts gain thousands of likes. Chapman believes LinkedIn offers ample opportunities for creators to monetize through brand partnerships and digital products, reducing her need for a corporate job.
Music service Napster acquired by 3D tech company Infinite Reality for $207 million
Napster, once a pioneering music-sharing platform, is set for a revival after being acquired by Infinite Reality for $207 million. The company plans to transform it into a "social music platform" with 3D virtual spaces, AI-driven fan engagement, and new opportunities for artists to connect, engage, and monetise their audiences.
These 8 banking stocks can give more than 22% returns in 1 year, according to analysts
This is something that might not be very obvious because the whole stock market has been under pressure. The fact, however, is that, leaving aside the IndusInd Bank episode, most banking stocks have been relative outperformers in the last six months of correction. In fact, the performance of banks like HDFC and Kotak suggest that the worst is probably over for the sector. There do not appear to be any stronger sellers in these stocks even when markets have been under pressure from bears. Time to focus on them once again?
TV broadcasters’ margins set to expand 300 bps to 15% by FY27 driven by digital growth: Crisil
TV broadcasters' operating margins are set to rise by 300 basis points to 15% by fiscal 2027, driven by increased digital offerings. Digital revenue is expected to grow at double digits, enhancing profitability and boosting advertisement revenues. However, broadcasters must adapt to compete with digital platforms while leveraging economies of scale to stabilize profitability.
News Corp sued by Brave Software, a Google search engine rival
In a Wednesday night complaint filed in San Francisco federal court, Brave said News Corp sent a cease-and-desist letter threatening litigation and demanding compensation for the alleged misappropriation of copyrighted articles by "scraping" its websites and indexing their content.
FanTV raises $3 million to transform AI-powered content creation
This new funding, backed by Mysten Labs, Cypher Capital, CoinSwitch Ventures and Illuminati Capital will fuel FanTV’s mission to revolutionize digital content creation with AI-driven tools.
Google faces massive legal setback for hurting AI with traffic that Sundar Pichai said helps search grow
Google faces a lawsuit from Chegg, alleging its AI Overviews reduce demand for original content and harm the digital publishing industry. The company, which offers online homework help, has also filed a lawsuit against the search engine and its parent Alphabet Inc. over what it says is unfair competition caused by the Google AI Overviews product.
Google's AI previews erode the internet, US edtech company says in lawsuit
The Santa Clara, California-based company has said Google's AI overviews have caused a drop in visitors and subscribers. The company is now considering a sale or take-private transaction as a result, the company's CEO Nathan Schultz said on Monday.
How to build a successful brand? Mamaearth's Ghazal Alagh shares the secret. 'Have an enemy'
Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a system, mindset, or issue it aims to challenge. In a post on X, she cited examples like Netflix taking on cable TV, Nike battling self-doubt, and Airbnb disrupting traditional hospitality. Mamaearth positioned itself against chemical-laden skincare, advocating for toxin-free products. Alagh emphasized that defining an enemy helps brands stand out and build strong identities.
Nearly one percent of influencers building FMCG brands globally, India will follow a similar trend: Cosmofeed
As per industry reports, 0.18 % creators in India are able to or have tools to monetize their products and services at present to Rs16000 a month. With Cosmofeed’s community dashboard and tech tools, more creators will be able to monetize their content efficiently, said the company. Cosmofeed envisions an ecosystem where creators can unify their utility products under a single umbrella.
How to create digital assets and what is the best way to monetise them?
"It is very important to implement a monetization strategy that suits your asset. For example, you can have a subscription model, which is favoured by content creators right now. You can choose the right platform because it is very important for example, for music or videos, you can maybe use YouTube, maybe Spotify for that matter. Digital marketing techniques are very important."
Twitter to let users offer content subscriptions in monetization push
Users offering the subscription, a feature they can access through the "Monetization" tab in settings, will get all the money subscribers pay apart from the charges platforms such as Android and iOS levy. Twitter will not take a cut for the first 12 months.
Brazil looks to regulate monetized content on Internet
The Brazilian government is studying whether to regulate Internet platforms with content that earns revenue such as advertising, its secretary for digital policies, Joao Brant, said on Friday.
Cosmofeed raises $1.5 million in funding led by growx ventures, Waveform Ventures, 9 Unicorns
The funding will allow Cosmofeed to extend its network to a wider audience of relevant end-users and ramp up its team and hire people for product and engineering.
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use Facebook's creative and monetization tools
Facebook will now let content creators monetize their short videos
Creators will be able to earn from videos as short as one minute long, with a 'minimally interruptive' ad running at 30 seconds
How Adtech is paving the way for targeted advertising and content monetization
Amitt Sharma, CEO & Founder, VDO.AI writes how adtech is helping brands to target their consumers better
Times Internet unveils M360 Publishing Platform to empower digital publishers
This SaaS platform is designed to integrate comprehensive publishing capabilities with a seamless experience and is now available at a competitive price along with a cost-efficient ad revenue share.
Handset makers brace for new import duties
The variety of views came out during the panel discussion on handset and content ecosystem to enable the digital highway, at the ET Telecom India Mobile Conclave on Thursday.
Content apps may contribute 8-10 per cent to telco’s revenues by 2020: Aircel VAS Head
Also, there are channels telcos can explore such as building exclusive content, licensing current content to an aggregator, partnerships with content aggregators etc,.
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