CREATOR ECONOMY
Fortnite vanishes from iPhones worldwide: Apple blocks comeback in explosive tech showdown
Fortnite has vanished from iPhones worldwide as Apple blocks its return to the App Store. Epic Games calls it an act of digital gatekeeping, reigniting a fierce battle over app store monopolies, commissions, and developer freedom. What began as a game update has spiraled into a global tech standoff that could change how apps are bought, sold, and controlled.
Is it too late to save the US economy from a recession?
During Donald Trump's second term, top American companies faced significant losses. Apple's valuation dropped drastically, followed by similar declines for Alphabet, Meta, and Tesla. Despite donations and support, these firms lost substantial wealth. Trump's tariff policies disrupted trade, impacting importers and potentially causing shortages. Market indicators signaled economic trouble, with recession odds increasing.
How Trump's man in Beijing swung from trade globalist to China hawk
David Perdue, the new U.S. ambassador to China and a close ally of former President Trump, arrives in Beijing aiming to restore U.S.-China communication following a recent trade truce. A former trade advocate turned China hawk, Perdue is expected to focus on economic diplomacy, fentanyl control, and reducing tariffs.
‘India is a long game; over time, it will become one of the biggest markets for us,’ says Airbnb CEO Brian Chesky
Airbnb is heavily investing in India, anticipating significant growth driven by Gen Z and millennial travelers. While not yet a top market, India's potential is substantial. The company is diversifying beyond rentals, incorporating services and experiences, aiming to become a comprehensive platform connecting people with places and personalized assistance through AI, despite geopolitical volatility.
71% of Indian SMEs sought external funding in 2024: CPA Australia Survey
With one of the youngest entrepreneur bases in Asia-Pacific, India’s SME sector is well-positioned to drive sustained growth and innovation, says the 2025 edition of the Asia-Pacific Small Business Survey.
Ranveer Allahbadia shows Osama bin Laden's photo to hit out at Pakistan, says the world should recognise Pakistan's real 'face of terror'
YouTuber Ranveer Allahbadia, known as BeerBiceps, strongly countered Pakistan's claims on Piers Morgan's show following India-Pakistan military tensions. He defended India's actions as retaliation against terrorism, presenting images to highlight Pakistan's role in harboring terrorists. Allahbadia emphasized India's focus on exporting positive values and protecting humanity, contrasting it with Pakistan's alleged export of terrorism.
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British government suffers setback in AI copyright battle
Under the proposed law, companies developing AI models would not need permission from creatives to access certain content -- a plan that has provoked a fierce backlash in the cultural sector. More than 400 artists and other creatives have signed an open letter calling for the plans to be scrapped, including Paul McCartney, Elton John and Dua Lipa.
Indian Influencer Governing Council introduces Code of Standards to guide digital consumers
The Indian Influencer Governing Council (IIGC) has launched a Code of Standards for consumers to promote ethical engagement and informed decision-making in influencer marketing. This code addresses recognizing paid promotions, identifying manipulation tactics, understanding AI influencers, and avoiding scams. The IIGC plans awareness workshops to equip users with tools to identify red flags, fostering a safer, more transparent digital ecosystem.
‘With AI, some of the world’s greatest storytellers will come from the most random places’
YouTube's creator economy, valued at $250 billion, is thriving—particularly in India, its largest market. Top global creators like Mark Rober, Mayo Japan, and Brandon B highlight the evolving landscape of content creation shaped by AI, diverse revenue streams, and rising global audiences. They see passion, optimism, and mainstream appeal ahead.
Researchers reboot push for AI safety after Paris summit bust
Experts researching threats stemming from artificial intelligence agreed on key work areas needed to contain dangers like loss of human control or easily accessible bioweapons in a report published Thursday. In "AI 2027", a widely-read scenario recently published online by a small group of researchers, competition between the United States and China drives Washington to cede control over its economy and military to a rogue AI, ultimately resulting in human extinction.
JioStar launches influencer marketing platform
JioStar introduces JioStarverse, a data-driven platform designed to enhance influencer marketing with over 500 talents. It offers brands and agencies valuable insights, audience engagement data, and content performance analysis for targeted collaborations. The platform, powered by Qoruz, aims to provide smarter, scalable, and accountable influencer solutions through AI-driven insights and precise targeting.
Sorry, not sorry, America: why Canadians are rethinking everything U.S.
As Canadians boycott U.S. products and travel in protest of Trump-era policies, a deeper cultural shift is unfolding. This anti-American sentiment is sparking a national identity reset, with Canadians embracing local brands, media, and values. Is this the beginning of Canada’s break from American dominance?
WAVES 2025: India is generating 200,000 hours of original content annually, says EY report
India's media and entertainment sector is experiencing substantial growth, driven by content creation and digital media services, contributing significantly to the economy and employment. However, online video piracy poses a major threat, causing significant revenue losses. Implementing robust anti-piracy measures could recover substantial revenue and create numerous jobs within the video ecosystem.
AI adoption can boost revenue by 10%, cut costs by 15% for media industry: EY
An EY report highlights that AI adoption can significantly aid media and entertainment companies. AI is projected to increase revenues by 10% and reduce costs by 15%. India, with its talent pool and AI ecosystem, is positioned to lead this transformation, leveraging AI for content creation, optimisation, and audience engagement.
JioStar's content investments will touch $10 billion between 2024-26: Uday Shankar
JioStar is set to invest $10 billion in Indian content over three years, according to Vice Chairman Uday Shankar. Speaking at the WAVES summit, Shankar emphasized the need for more content tailored to Indian audiences. He highlighted the industry's growth potential, projecting continued expansion over the next 15 years, driven by deeper distribution and customized content creation.
India’s 'orange economy' making waves to trend on your feeds & shopping carts
Creator Economy in India: India is strategically formalizing its creator economy, recognizing its potential as a structured industry. The government is investing heavily through a $1 billion fund and the establishment of the Indian Institute of Creative Technology. These initiatives aim to boost creator skills, improve content quality, and facilitate global market access, envisioning creators as key drivers of economic growth and global influence.
India’s creator economy set to influence $1 trillion in consumer spending by 2030: Report
India’s creator economy is reshaping the digital and consumer space, with creators now influencing over $350 billion in annual spending—a figure expected to cross $1 trillion by 2030, according to a Boston Consulting Group (BCG) report titled ‘From Content to Commerce: Mapping India’s Creator Economy’.
How to really install a creative economy
The World Audio Visual and Entertainment Summit highlighted India's potential as a creative economy, emphasizing the need to optimize its creative industries for monetary gain and global influence. Key factors for success include creative freedom, genuine critical culture, financial patronage, and prioritizing the individual creator.
India's creator economy set to influence $1 trillion in spending by 2030: BCG
India's rapidly growing creator landscape is poised to drive over USD 1 trillion annually by 2030, which currently influence an estimated USD 350 billion in consumer expenditure each year, according to a new report by the Boston Consulting Group (BCG), titled " Mapping India's Creator Economy".
What do Shah Rukh Khan and Aamir Khan think is holding back Bollywood's business? Superstars have a simple solution
At the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, actors Aamir Khan and Shah Rukh Khan emphasized the urgent need for more cinema screens across India to revive the struggling Hindi film industry. Aamir pointed out that India has significantly fewer theatres compared to countries like China and the US, which limits audience access—only 2% of the population watches even the biggest Bollywood hits in theatres. Shah Rukh stressed the importance of building affordable theatres in smaller towns to make films accessible to a wider audience.
PM Narendra Modi pitches India as global M&E hub at WAVES 2025
India is becoming a global hub for creative industries. Prime Minister Narendra Modi inaugurated the World Audio Visual and Entertainment Summit (Waves). He highlighted the potential of India's creative economy. The government will launch Waves Awards. Ashwini Vaishnaw announced the Indian Institute of Creative Technology (IICT) in Mumbai. Several tech companies are partnering with IICT for training programs.
LinkedIn shares advertising revenue with creators in video push
Earlier this year, the career site debuted a full-screen video feed that looks similar to TikTok. LinkedIn users are now watching 36% more video than they did a year ago, the company said. In June, the company rolled out BrandLink, a system that helps businesses place ads next to the video content from news publishers such as Bloomberg, Reuters and the Wall Street Journal, which in turn get a cut of the resulting revenue.
YouTube India pays Rs 21,000 crore to creators, pledges Rs 850 crore to boost creator economy
YouTube CEO Neal Mohan declared India a "Creator Nation" at the WAVES summit, highlighting the platform's significant impact. Over 100 million Indian channels uploaded content, with 15,000+ exceeding one million subscribers.
WAVES Summit: How creator economy is gaining clout
India's media and entertainment industry is set for a boost with the WAVES 2025 summit, inaugurated by PM Modi, attracting global participation and a $1 billion fund for the creator economy. The event aims to empower digital content creators through funding, skill development, and global market access.
YouTube plans to invest over Rs 850 crore to boost Indian content creators
YouTube will invest over Rs 850 crore in the next two years to support Indian creators, artists, and media firms, CEO Neal Mohan announced. Highlighting India’s global content impact and rapid creator growth, Mohan said YouTube paid Rs 21,000 crore to Indian content partners over the past three years.
"Today, India is emerging as global hub for film production, digital content, gaming": PM Modi at Waves Summit
PM Modi highlighted that this presents a significant opportunity for India's animation and graphics industry, urging stakeholders to leverage this expansion for greater international reach. He called upon India's young creators to drive the nation's Orange Economy forward, acknowledging that their passion and hard work are shaping a new wave of creativity.
'Right time for create in India, create for world': PM Modi's message at WAVES 2025
Prime Minister Narendra Modi inaugurated the WAVES summit in Mumbai, emphasizing the creator economy's growing contribution to India's future. He urged creators to embrace the 'create in India, create for world' initiative, highlighting India's vast potential for storytelling. Modi described WAVES as a cultural wave encompassing film, music, gaming, and narrative.
Indian entertainment sector could unlock $6 billion in unrealised value by 2030: Report
A new report suggests India's entertainment industry has potential for growth. It could unlock $6 billion by 2030. This growth depends on global collaboration and technology. The report highlights the need for strategic changes. It emphasizes content creation and audience alignment. The Content India 2026 event will further explore these findings. The industry aims to become a global entertainment hub.
YouTube appoints Gunjan Soni as new India managing director
YouTube has appointed Gunjan Soni as the new country managing director for India for India, succeeding Ishan Chatterjee on the post. Soni comes with an experience spanning two decades, having worked with names like Zalora, Myntra, McKinsey & Company and others.
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