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    CARLSBERG BREWERIES IN INDIA

    Carlsberg plans to add 2-3 breweries in India to grow market share: CEO Jacob Aarup-Andersen

    Carlsberg, aiming to strengthen its supply chain and increase its market share from 25% in India, plans to set up two to three new breweries. This expansion follows a recent investment of ₹350 crore in a Mysuru facility. India, with its favorable demographics and growing affluence, presents a significant growth opportunity for the brewer, despite the complexities of the market.

    Beer brews a strong growth story

    India's beer market experienced a significant surge in demand, growing by 10% in 2024-25, outpacing the previous year and contrasting with slower growth in spirits sales, signaling a shift towards milder alcoholic beverages. Despite this positive trend, brewers face challenges due to high consumer prices driven by volume-based taxes and complex regulatory environments across different states, impacting profitability and supply.

    Beer sales in Karnataka contracting due to high taxes, bringing down tax revenues in state: BAI

    The beer industry has urged Karnataka to halt frequent tax hikes, as recent increases have stalled beer sales and risk investments of over Rs 5,000 crore in breweries. Taxes were raised three times in 18 months, leading to a contraction in sales and reduced tax revenue, despite beer contributing significantly to Karnataka's tax income.

    India's ad industry raids followed tip-offs under leniency scheme, sources say

    India's antitrust raids on media buying agencies, triggered by submissions to a leniency scheme, targeted WPP's GroupM, Interpublic, Publicis, and Dentsu for alleged collusion on ad prices. Dentsu reportedly provided evidence, and the investigation's outcome could lead to significant penalties for the implicated firms.

    Carlsberg India FY'24 sales cross Rs 8,000 cr, profit up 60.5 pc to Rs 323 cr

    Carlsberg India reported a 60.5% profit increase to Rs 323.1 crore in FY'24, with revenue reaching a record Rs 8,044.9 crore. Despite a drop in market share to 13.3%, the brewer maintains its third position in the Indian market. The company attributes strong business performance, better working capital, and lower capital investment to its success.

    Rajasthan's high gravity brewing policy could solve Beer supply shortages ahead of peak season

    Rajasthan will introduce high gravity brewing (HGB) in the next fiscal, potentially increasing beer production by 20%. This new method addresses the chronic supply-demand gap during India's peak beer season. Major brewers like United Breweries and Carlsberg are set to benefit, though other states must adopt HGB for widespread impact.

    The Economic Times
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