Social cognition : making sense of people
In this survey of research and theory about social cognition, Ziva Kunda reviews basic processes in social cognition, including the representation of social concepts, rules of inference, memory, hot cognition and automatic processing
xi, 602 pages : illustrations ; 23 cm
9780262112413, 9780262611435, 9780585077826, 0262112418, 0262611430, 0585077827
40618974
Concepts : representing social knowledge
Heuristics : rules of thumb for reasoning
Determining what is, what was, and what might have been : hypothesis testing, covariation detection, and counterfactual thinking
Memory : reconstructing the past
Hot cognition : the impact of motivation and affect on judgment
Automatic processes : judgment and behavior without awareness, intention, control, or effort
Stereotypes
Knowledge about others' attitudes, behavior, and personality
The self
Culture
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