Permissions

For permissions guidelines and fees associated with TechHive, PCWorld or Macworld, please contact Caroline Ward: cward@idgcsmb.com (415) 978-3298

Award Logos

All names and logos associated with TechHive, PCWorld and Macworld award programs are trademarks or registered trademarks of International Data Group or its subsidiary IDG Consumer & SMB. Use of award program names and logos is subject to these Permissions Guidelines, which are intended to protect the integrity of the marks and therefore ensure that the marks provide high marketing value to award recipients. These Permissions Guidelines may be updated from time to time.

TechHive Awards
Hive Ratings
Editors’ Picks (by category)

PCWorld Awards
Star Ratings
Editors’ Picks (by category)

Macworld Awards
Mouse Ratings
Editors’ Picks (by category)
Best of Show
App Gems

How to Refer to Award Logos
Recipients of a TechHive, PCWorld and/or Macworld award should refer to the award by its name, for example, “PCWorld’s The 100 Best Products of 2011.” When referencing the award, the product name and specific version that received the award must also be noted. Reference to the award, logo, trophy, and the use of the merchandising assets are restricted to advertising, promotion, and packaging for the exact product or service that won the award. That is, the award is given to one specific product and may not be used in association with any other product made or marketed by the winning company, including any subsequent versions or upgrades of the winning product. Only the award-winning firm may use the logo; the winner’s right to use the logo may not be sublicensed to any other person.

Reproducing Award Logos
When using a TechHive, PCWorld and/or Macworld award logo, you must take care to ensure that:

1. The reproduction is large enough to make the wording on the logo legible
2. The details and colors are distinct and unchanged
3. The logo is not altered in any way

Logo Usage
The Initial Fee/Re-Use Fee for licensing a TechHive, PCWorld and/or Macworld logo is approximately $5,000/$4,000.  The Initial Fee covers the first use and then the Re-Use Fee is for any subsequent usage.  For example, placing an ad in Macworld Magazine using our logo counts as your Initial Fee.  An ad in The Wall Street Journal would require a Re-Use Fee.  Using the logo in the Press page on your website, would require a second Re-Use Fee, and again on the homepage of your website would require a third Re-Use Fee. Total fees in this example scenario would be $17,000.

A company whose product wins a TechHive, PCWorld and/or Macworld editorial award may license the award logo in its advertising and promotional materials and on its packaging for a period of one year from the date the award was issued. For example, the winner of a Macworld’s Editor’s Choice Award in the March 2012 issue is permitted to use the award’s name and logo for marketing and promotional purposes until March 31, 2013 with a current license. If no other version of the product has been released, then subsequent year permission can be granted. The integrity and reputation of our brands is based to a significant degree on the fact that the information they provide is current and continually updated. The technology field that we cover grows and changes rapidly and therefore we do not encourage licensing merits and awards older than one year. Use of the award name and logo is subject to all the provisions of these Permissions Guidelines, including, but not limited to, the rule that award names and logos may be used only for the exact product that won the award, and not for subsequent releases or versions of the product. Any usage beyond the one-year requires written approval from IDG Consumer & SMB.

Quotes

Quoting a TechHive, PCWorld or Macworld Review
Quotes from TechHive, PCWorld and Macworld may be licensed from a print or online use. All quotes must include appropriate citation and require approval of usage. Quotes, like award logos, can only be used to promote the exact product that was reviewed. When used on the Internet, the quote should be linked or provide an accompanying link to the source of the quote (the article, review or piece of content on the appropriate website). These guidelines apply to use of the quotes for promotional or marketing purposes, including, but not limited to, website use, packaging, and advertising.

You may also provide a linking URL to full article review and may use the article heading without incurring any licensing fees.

Quote Citation Requirements: The following citation guidelines must be followed when reproducing a quote:

Product Name and Version
Brand, Date (Month/Year)

Example:
Product X, v.1.2.3
Macworld.com, April 2011

To request pricing and approval for TechHive, PCWorld or Macworld quote usage, please e-mail cward@idgcsmb.com

Other Assets or Usage

Article Reprints
Reproduction of TechHive, PCWorld or Macworld content, whether electronic or hard copy, are available for purchase for all TechHive, PCWorld and/or Macworld print and online reviews. E-Prints (delivered as a PDF) can be e-mailed directly to your customers or made available as a download. NXTprints are Flash-based, making it easy to deliver through e-mail and include integrated tracking features.

Permission to obtain an article reprint of your TechHive, PCWorld and/or Macworld review may be done by e-mailing cward@idgcsmb.com

List Rental
TechHive, PCWorld and/or Macworld postal and email list rentals include a wide variety of subjects, such as computer products and services, Internet services, consumer electronics, books, financial offers, business services, office supplies, equipment, training, and educational offers.

Our online postal and e-mail lists are managed by Millard Group, Inc. For more information on renting postal or e-mail lists, please contact 
Allison O’Neil, Millard Group Inc., at (603) 924-9262, ext. 2145 or at aoneil@millard.com or  msegreto@millard.com