Headline FeedsAdvertising on ECT News Network
We work with advertising agencies and in-house corporate marketers to develop creative campaigns aimed at maximizing our sponsors' return on their advertising dollar. We assure you that the service you receive shall be superior, whether you are running a short-term promotion or engaging in a long-term media partnership.
For immediate assistance, please contact the ECT News Network Sales Department toll-free at (USA) 877.328.5500 ext 800 or (worldwide) 818.461.9700 ext 800, or click here to contact us by e-mail. We look forward to working with you!
Advertising Information Index
- Rate Card Request Form
- ECT News Network Publications
- Advertising Options and Specifications
- Interactive Marketing Unit (IMU) Options
- Content Integration Advertising
- Newsletter Advertising
- List Rentals / Dedicated E-Mail Advertising
- Sponsored Text Links
- Custom Ad Units
- Monitoring Results
- Lead Time
- Payment Options
- How To Place Your Order
- Article Reprint Information
- More About ECT News Network
ECT News Network Publications
The ECT News Network offers some of the best-known e-business and technology publications on the Internet. In addition to reporting the top industry news of the day, our award-winning journalists produce a broad range of content you won't find anywhere else: original features, expert analyses, insightful commentaries and exclusive interviews with e-business and technology leaders. The network includes the following publications:
"E-Business Means Business" -- Since its launch on the Internet in 1998, the E-Commerce Times has consistently ranked among the top technology news outlets in the world. It is a must-read for IT professionals and other key decision-makers -- from C-level executives at Fortune 1000 companies to owners of small and mid-size businesses -- who need to keep up with the latest technology news and business trends in order to stay ahead of the competition.
The E-Commerce Times has evolved to become much more than a superior source of e-business news, however. Just as the Internet has grown from an experiment into an institution, the E-Commerce Times has morphed from a publication that tracked every exciting moment of the dot-com boom and bust into a daily source of reliable information on the important developments in all facets of the business of technology.
Whether it's boardroom dramas, new enterprise IT applications, the latest security threats, developments in online entertainment or the emergence of global trends, the E-Commerce Times offers fresh, original and insightful coverage of breaking news, along with unique features and perspectives on business world affairs. [Site Map]
"All Tech - All The Time" -- TechNewsWorld is the premier Internet destination for readers interested in what's happening in the world of technology. Corporate decision-makers, software developers and consumers alike are frequent visitors to TechNewsWorld, attracted to its unique coverage of the latest tech news, along with original features, provocative columns and exclusive interviews on topics ranging from cutting-edge breakthroughs in advanced computing to the latest in mobile gadgetry.
Whether it's securing a corporate network against malware or protecting young social networkers against online predators, TechNewsWorld provides readers with the information they need to keep pace with the speed of change.
Serving as an essential resource for both professionals and end users, TechNewsWorld is the most comprehensive, one-stop destination for fresh technology information and perspectives on the Internet today. [Site Map]
"Linux News & Information from Around the World" -- LinuxInsider is the most comprehensive, one-stop destination on the Web for fresh information on the Linux kernel, open source technologies and free software. LinuxInsider charts the trajectory of these movements across several regular beats, including security, networks and embedded applications.
A team of tech-savvy writers cover Linux-related topics from an insider's perspective, focusing on the areas where the impact of open source technology is most strongly felt: in the enterprise, in the development lab and on the desktop.
LinuxInsider not only shines a spotlight on the top news affecting the open source and free software communities, but also provides context and analysis. Readers can learn about the latest in desktop distributions, follow courtroom sagas over licensing battles, and find out how the wiki phenomenon may one day transform business operations.
From the technology of embedding Linux into TV set-top boxes to the philosophy of understanding the goals of the free software movement, to the business of deciding between an open source or proprietary enterprise application, LinuxInsider's content menu offers courses that are digestible enough for tech newbies and meaty enough for serious tech heads. [Site Map]
"The Essential Guide for CRM System Purchasers" -- CRM Buyer is the Internet's premier publication on customer relationship management and related enterprise issues, featuring breaking news, special reports, industry analysis and the CRM Buyer Resource Center -- the most comprehensive CRM vendor directory available today. CRM Buyer provides business decision-makers with the information and resources they need to maintain a competitive edge in today's marketplace.
CRM Buyer is more than the best online publication focusing on the customer relationship management software niche, though. In addition to reporting developments that make it easier for small, mid-size and large businesses to attract and retain customers, CRM Buyer covers the wider world of enterprise applications including sales force automation, business process management, enterprise resource planning and supply chain management, just to name a few.
Readers interested in which way the contact center outsourcing winds are blowing, the latest technology breakthroughs in RFID chip development, or how to use Web 2.0 to interact with customers in brand new ways keep coming back for the lively, intelligent and unique content on CRM Buyer. [Site Map]
"Mac Intelligence For The Enterprise" -- MacNewsWorld provides fresh, balanced news reports and features covering all the burning issues that touch users and creators of Apple-related products. Once simply a scrappy alternative to Windows, Apple has long since taken on a larger-than-life corporate persona with its iTunes online entertainment empire, and is forging new ground with the iPhone and Apple TV.
MacNewsWorld is the only news Web publication to focus on Apple's Macintosh and consumer technology offerings from a professional perspective. It charts the Mac's core implementations in the fields of science and education, graphic design and the entertainment industry, while also exploring its progress in the enterprise arena.
MacNewsWorld provides the latest intelligence on Mac-related products, trends and developments for decision-makers who either use Macs or are considering them as an alternative to existing IT solutions.
Readers interested in any component of the Apple universe, including the thousands of other companies that inhabit it -- from resellers of Mac computer wares to iTunes content providers to makers of iPod accessories -- come to MacNewsWorld for their daily information fix. MacNewsWorld is where Apple-related companies and their customers can get the real story. [Site Map]
Advertising Options and Specifications
ECT News Network's ad servers work with every Internet media technology currently available, whether ECT News or a third-party ad server delivers your advertising campaign. ECT News accepts ad fragment tags from all third-party ad-serving organizations.
File Type Specifications. Preferred file types are .gif, .jpg, html and Flash. These file types are the most stable and function best with the most-used browsers. However, we do accept almost all file types and are always testing new technologies as they become available. Java ads are not currently supported.
Looping Limits. Interactive Marketing Unit (IMU) ads appearing in the body of editorial content have a one-loop limit but may contain a "play again" button that is user-initiated. All other ads have a two-loop limit. Please contact sales for additional information.
Interactive Marketing Unit (IMU) Options
- 640 x 480 Welcome Ad
Pre-approved sponsors only. This exclusive ad unit resides on a dedicated page where the message is showcased as visitors enter an ECT News Network publication. Please contact sales for pricing, specs and additional information. - 336 x 850 Jumbo Display Ad
Pre-approved sponsors only. This extra-large ad unit is displayed alongside editorial content on the right side of the page. Please contact sales for pricing, specs and additional information. - 300 x 600 Half-Page Display Ad
This large-size ad unit is displayed alongside editorial content on the right side of the page. Please contact sales for pricing, specs and additional information. - 728 x 90 Leaderboard
Maximum file size accepted is 40K. Leaderboard units can be positioned top of screen and/or below editorial content of all available pages. - 336 x 280 Large Rectangle
Maximum file size accepted is 40K. Positioned alongside editorial content for maximum exposure, these high-impact marketing units provide advertisers with extensive space to display their messages. - 300 x 250 Medium Rectangle
Maximum file size accepted is 40K. A cost-effective rectangle positioned alongside editorial content for maximum exposure. - 160 x 600 Wide Skyscraper
Maximum file size accepted is 40K. Dominate the page and enjoy side by side positioning with premium editorial content. - 120 x 600 Skyscraper
Maximum file size accepted is 40K. Positioned in the body of editorial content for high exposure, this ad unit shares space with premium business and technology news and information.
Content Integration Advertising
Content Integration Text Ads (CITA) are displayed on article pages and may contain up to 250 characters. Advertiser name may appear in boldface type and a link may be placed into the text of the message to invite reader response. The CITA is an unobtrusive text ad; no graphic images and NO ALL CAPS TEXT are permitted.
Newsletter Advertising
ECT News Network Newsletters are dispatched in plain text format via e-mail, to double opt-in registered recipients only, Monday through Saturday, except United States Legal Holidays. Newsletter ads may include up to five (5) lines of text containing a maximum of fifty-five (55) characters per line, PLUS a link to the URL of the advertiser's choice.
Additional lines are available on a pro rata basis. Please note that "ALL CAPS TEXT" is not
permitted. [ View Sample Newsletter ]
All e-mail advertising products are sold on a first-come, first-served basis. Since e-mail ad space is often sold out weeks or months in advance, we encourage you to reserve space early. To secure dates and positions, please contact your account executive, or the ECT News Sales Department.
List Rentals / Dedicated E-Mail Advertising
Please contact your account executive or the ECT News Sales Department for available dates, lead time and pricing information.
Sponsored Text Links
Sponsored Text Links appear on nearly every page of your chosen site(s) in the ECT News Network.
Sponsored Text Links consist of a boldface headline and a clickable text message. Advertisers may use up to 30 characters for the headline and up to 80 characters for the message that links to the URL of their choice.
Various positions are available -- please contact your account executive or the ECT News Sales Department to learn more.
Custom Ad Units
Interactive advertising is a constantly evolving medium -- and ECT News is at the forefront of this progression. In addition to traditional offerings, we also produce custom ad units that are specifically tailored to meet your needs. Contact us today to learn more about our custom ad products.
Special Requests
If you have an ad unit with dimensions or specifications not mentioned above, please do not hesitate to contact us. We welcome requests and will make every effort to accomodate your needs.
Monitoring Results
Upon request, ECT News supplies a password-protected page where advertisers can track the results of their campaigns in real-time. Statistics are displayed in daily increments to provide optimum analytic data. Advertisers wishing to have access to statistical reporting tools for their campaigns must notify us when submitting their advertising materials.
IMUs and Content Integration Text Ads
Statistics reported include the number of ad impressions ordered, the number of ad impressions delivered, the number of clicks on the
ad and the corresponding click-through rate (CTR).
Newsletter Ads
A redirect URL can be set up to record the number of clicks on a newsletter ad. The redirect URL can point to any other URL; however, only the redirect URL will appear in a newsletter.
Advertisers who choose to have a "vanity" URL appear in a newsletter will not be able to have their clicks tracked by ECT News.
Sponsored Text Links
Advertisers can track impressions and clicks in real-time.
For additional information on statistical reporting, consult your account executive or contact the ECT News Sales Department.
Lead Time
All advertising instructions and creative materials must be submitted via e-mail to the ECT News Sales Department. Lead time for list rentals and all e-mail advertising is five business days prior to flight date. Materials for all other ad products must be submitted no later than two business days prior to launch.
IMUs Served by ECT News Network
Include the image file, alternate text for the ad that does not exceed 40 characters, and a URL pointing to a live Web page.
IMUs Served by a Third Party
Submit ad fragment tags by e-mail, or send instructions with a URL pointing to where we can pick up the tags.
Content Integration Text Ads
Include the text for the ad and a URL pointing to a live Web page.
Newsletter Ads
Include the text for the ad and a URL pointing to a live Web page.
Sponsored Text Links
Include the text for the ad and a URL pointing to a live Web page.
Payment Options
Our minimum order is $5,000 per month. All payments must be made in U.S. Dollars. For your convenience, we accept Visa, MasterCard and American Express, as well as company checks and bank wire
transfers. Wire transfer information is available from the ECT News Sales Department.
How To Place Your Order
Please direct all advertising orders and inquiries to the ECT News Sales Department. Our friendly and knowledgeable sales staff welcomes your contact and is ready to assist you with your advertising needs. For immediate service, click here to contact us by e-mail.
Or, call us ...
Toll-Free USA
877.328.5500 ext 800
Worldwide Telephone
818.461.9700 ext 800
Worldwide Fax
818.461.9710
Mailing Address
ECT News Network, Inc.
PO Box 18500
Encino, CA 91416-8500
USA
We appreciate your interest in ECT News Network's sponsorship opportunities, and we look forward to working with you!
