RetailingThis work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing. |
Contents
Retail Overview | 2 |
The Competitive Behavior of Retail | 38 |
Environmental Analysis | 92 |
Copyright | |
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Advertising Age apparel Arthur Andersen assortment Avon Avon Products basic behavior brands Business Week buyer buying Calvin Klein cash category killers Chain Store Age chandise communication competitive consumers convenience cost create customer service department stores developing discount stores display electronic employees environment evaluation example expenses fashion Figure firm firm's Forbes gross margin identify in-store income initial markup inventory involves Kmart Limited mall markdowns markup ment merchandise mix method needs objectives offer operating organizational percent personnel position product lines profit programs promotional purchase retail organization retailer's retailing formats salesperson Sam Walton selection selling service retailers shoppers sources specialty store strategy structure sumers supermarket suppliers tailer target tion tomer trading area units vendor Wal-Mart Wall Street Journal warehouse warehouse clubs Women's Wear Daily